The Story Behind Our Logo

Unlimited, Ltd. logo

The tree logo for Unlimited, Ltd. was drawn by my four-year old daughter, Maia. I chose this logo for two reasons:

  1. When you read my eNewsletters and the content on this site, you'll find that one of the most important things in my life is my family. I have three kids and a lovely wife and they are at the core of everything I do. Since I preach that you must use your unique voice in your business, my logo is practicing what I preach. I wanted my logo to reflect my unique voice, and a drawing by my daughter does that.


  2. Children don't have to find their voice. A child's voice hasn't been contaminated by time and training. People connect with children because they are (for good or ill) so naturally genuine. The Unlimited, Ltd. logo is a reminder to us all to just let go and be ourselves. That is the best way to finding great customers who want to work with us because they genuinely like us. You can't find a better customer than that.